Carol Goedken has over 25 years of experience creating and executing marketing plans, with a specialty in launching new products - mostly high tech products - in the Education, Business, and Consumer markets.
Her educational background includes a Bachelor of Arts degree, Magna Cum Laude, in Elementary Education and Psychology, and a Masters degree in Business Administration (MBA), concentrating in Marketing & Entrepreneurship.
Managed the launch of a Web-based product at a start-up educational software company which included handling all the details of bringing the product to market – finalizing the product, exhibiting at a major trade show, and executing the sales and marketing plan for the first year.
Created the company identity and marketing plan for a local Madison service business, which involved conducting an extensive analysis of the competition, developing new positioning, and producing professional marketing materials and website.
Transitioned a subscription website from a free service to a paid subscription service and built the sales and marketing infrastructure with new positioning and selling strategies.
Set up a trade show exhibit in two weeks for a start-up Internet company and subsequently launched the product with a full marketing plan over the next eight months.
Managed the Marketing operation at The Douglas Stewart Company, orchestrating hundreds of marketing projects every year and a major annual conference.
Served as Director of Sales and Marketing for Scholastic, with responsibility for marketing K-12 software in the Reading Motivation and Assessment markets.
Led a product development team at Demco Media to launch a multimedia reading and instructional materials product.
Developed the STAR reading assessment product at Renaissance Learning, maker of the Accelerated Reader, as the second major product in the early stages of this company.
Contributed to building ACT! into the market-leading contact management software product as one of the original employees of the company.
See resume for more details.