Marketing Strategy has to come first.
Start-up companies have great product ideas, but often fail because not enough attention is placed on marketing. Itís important to know who your target customer is and how what you are offering will appeal to them.
Marketing Tactics come second.
Save money by executing SMART MARKETING . . . PROFITABLE MARKETING.
Itís easy to design an ad or send an email and think that everyone will call to order your product. But unless the message is right and the audience is right, these efforts can be a waste of money. By taking a strategic approach to marketing, tactics are not executed until the strategy is solid. This will actually save you money because the tactics you execute will be more effective.
Marketing Strategy Session
This half-day session is a review of all the elements of a marketing plan. It will include:
defining the features/benefits of a product
establishing who the target customer is
your name and brand identity
exploring tactics like advertising, collateral, website, direct marketing, trade shows, and public relations.
At the end of this session, you will have a good start on how to market your product or business.